Fast Track Podcast
Chat With David, How He Revolutionizes the Way We Type on Smartphones
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David was born and raised in Switzerland. But he then moved to 7 different countries on three continents. After having started a marketing agency, and accumulated years of experience as a consultant, he is now working on growing his product Typewise — a smart and security keyboard app. Recently he and his co-founder successfully secured angel investment from 3 investors on the show Die Höhle der Löwen.
In this episode, he shares with us his startup experiences and learnings from developing an app in the competitive industry.
Find out more about Typewise and download for Free: http://bit.ly/fasttracktypewise
Yasi: David was born and raised in Switzerland. But he then moved to 7 different countries on three continents. After having started a marketing agency, and accumulated years of experience as a consultant, he is now working on growing his product Typewise — a smart and security keyboard app. Recently he and his co-founder successfully secured angel investment from 3 investors on the show Die Höhle der Löwen. In this episode, he shares with us his startup experiences and learnings from developing an app in the competitive industry.
Hi, David, thanks for joining us today.
David: Well, thanks a lot. I I’m very, very pleased to be part of, part of the podcast.
Yasi: Yeah. And you have told me that you have lived in eight different countries, so I’m interested. What are countries you have lived in, in the past? Yeah.
David: I was very drawn to, uh, Asia for a big part of my life.
So I did a, a high school exchange to, to Penn. Uh, when I was 17, um, through personal connections I made there, I then went to Thailand, um, a bit later, um, during my studies and, uh, these experiences then kind of, uh, led me to, uh, not wanting to go back to Switzerland. Um, so I spend some time in Netherlands, uh, uh, did go back to Switzerland.
I’m eventually, uh, to start my job. Uh, I’ve realized that in the end, uh it’s yeah. As a graduate, it’s always easier to find something back in, back in your home. Um, but then left again to us for awhile. Um, then my career brought me to Germany where I never really wanted to go, but then the career decided that for me, um, spend some time in Mexico, um, where my wife’s family’s.
Then did a trip to a Singapore for about a year. I mean, you, you know, you, you know, much better than me, but, uh, like a very, like a very nice place. Uh, it’s a bit like the Europe of Asia. Um, I would say now that we have a family, we then decided to move back to Switzerland where, um, I think there’s a lot of convenience.
Yasi: And then when you came back from the U S or from Singapore at that time, did you start your first business, the marketing agency, or have you already started before?
David: No, that was before it was our company. Um, I coaching and, and the way it came about was. Before actually moving to Bangkok. So that was during my bachelor studies.
I was studying in Zurich and I was working for an insurance company. Um, and with a, quite a good, some sort of like freelance consultant salary as a student. Uh, so that allowed me to save up a lot of money, which I then splurged during my time abroad by former boss, there was like, yeah, like we like you, you should create your own company and sell, sell.
This as your own service. So you could even like double or triple your hourly rate. Then I was like, oh, that’s great. So we tried it. Um, we didn’t get the project because they didn’t want to do it at the end, but we somehow got into the mood of, uh, of, uh, making our own company. And when I say we it’s, it’s, it’s my old, uh, it’s an old high school friends of Janice.
Who’s also now, now my current COVID. And he, we did some it projects already during high school. And like some, I think one or two websites we programmed. And then when I started my master’s, so, so this first idea didn’t did not didn’t play out so we didn’t get the service contract. But then during my masters in Rotterdam, some professor needed a website.
And I think there was knowledge that I was doing websites before and she approached me. And I sold it for just a few hundred euros. It’s a very, very small deal. Then there was already like a second person, um, like lining up, which was a bit of bigger things. I mean, still very tiny, but already like more than a thousand euros.
And then, um, there, I also needed my co-founder because he was a bit more tactical. And, um, w when I then returned to Switzerland, we decided to create like our own company. So we called it, I coaching, we said, look, we don’t want to really, really be doing websites, but I think it’s good to start doing something, to build a brand, get some clients.
And this is what we knew what to do. And then I think. It was basically through, um, through university marketplaces. So these online marketplaces where you can look for jobs or post jobs, there were a few like SMEs that, uh, posted website or social media. And we just wrote them. And that, that was basically our first client base and we did good jobs.
Then the contract became bigger and bigger, but at the same time, I started full-time work that time. It Schindler elevator. So this was always like a, part-time like a part-time project to do on the side, which at some point it becomes hard. Uh, To scale it up. Yeah. So we then started hiring part-time students who helped doing the work, but especially when it comes to sales and business development, it’s very hard to hire someone to do it, especially when you’re still that small.
And we never found a of all of these employees, there was never somebody that said, Hey, I want to partner with you. And like, like a partner in this company, it was very hard to scale without our direct. But that time, I think for me, the experience with a global, like being able to, to also then go abroad and work abroad, I think for me, that was always a higher priority than having my own agency working with small companies, um, and, and, uh, programming websites.
So we always kept it as a site, as a site, but I think. It was cool enough to have your own thing, your own show that we never stopped doing it eventually. Um, after four years, my co-founder Janice, he then sent me on a Saturday afternoon. He sent me this very long email talking about the keyboard and saying that he has a better idea of how we can solve this a 150 year old pain that we use in our smartphones.
And that he basically did like developed a new concept of how to design. Um, a keyboard for smartphones, um, and like, and replaced the one that’s made for typewriters. And that was then this transition periods. Uh, we then went from being a online marketing agency into building our own product. And eventually we stopped doing client work like a year later and we handed it over to another agency and focused on the product.
And this was a bit the start of this whole. I’m doing now.
Yasi: Yeah, I was about to ask you, how did you come up with this Ty type wise business idea? Were you working full time while starting this second company? Was your co-founder or you doing it like a working part-time and then on the other 50 times, 50% of the time you are working on.
David: No I had, I had, by that time I had moved into strategy consulting. So I started with a boost, and company just about to be acquired by PWC and turn into, just try the chant. Um, I lived in Munich and then moved to Frankfurt. Yeah, it was just during that transition from union to Frankfurt or this whole idea started.
Um, we started with a prototype, so I was still involved and like evenings, maybe half an hour, call here, maybe on Saturdays, just when you have like, The need to for creative expression. Yeah. So this is the cool thing about a side hustle is you can really do it when you want to do it, and there’s no real obligation.
Um, just very rarely you kind of have to do something and it’s late at night, then it kind of it’s annoying, but usually side hospitals or. Nice. Um, the downside is that it moves forward very slowly. Um, for pretty much the same reason. Later in 2015, we then planned a Kickstarter crowdfunding campaign evaluated the techniques like the technical possibilities of, of this people.
Uh, which seems to work on a basic level. And we then said, we need to look at the market side. I remember we did this offsite in a, in a Strauss book in France, the two of us, and we had a designer friend, um, to join us, to help with the visuals for this, uh, for this campaign. And when I went, I traveled there.
I still had less than that requests from my work. So you could already feel that it’s added to. They sometimes overlap and it can become very stressful. And we did the Kickstarter campaign, um, which worked out well, uh, for us. So we had a bit of funding, uh, 15,000 Swiss francs at that time. And with this, we basically said let’s build like an app that we can then launch on the app stores to see if this really works.
And in summer 2016, we launched it. Um, I was on my last project just before I was about to embark on my MBA journey to Singapore. So then I had more time in, in, in Singapore to focus on it, but basically my, my learning. Was building an ad, takes a lot of product effort. I mean, then you have to develop a product.
I think just putting in more business time only accelerates the business to a certain extent, but it’s very theoretical. And if you can back it up with progress on the product side to actually see the impact of your ideas. Uh, there’s, there’s not much value to that time. So I think I’ve spent a lot of time during that year, also talking to VCs and co it was my first time doing that to kind of also understanding how the day look at at, at this business.
And I think by that time, so 20 16, 20 17, he was much too late. To raise money with this, like let’s say with a simple app.
Yasi: What do you mean by too late?
David: Like most people that are active in this ecosystem had realized that let’s say only building an app does not translate into a business. So I think maybe five years earlier, you could have said, oh, I have an app.
And everybody was like, oh great. You know, like, can I best Annapolis in the, by you? And this is going to be super cool. And then, yeah, it was real, like people realized, okay, it doesn’t mean anything. And there were many apps that have turned out not to work at all. There were many fats apps that had millions of downloads one weekend.
Yeah. So I think that that learning has had kicked in. So I think this needed much more. Um, thought than just let’s say, oh, we create another keyboard, which is better for us. That thought came a bit later. I think we didn’t this entire year. Uh, I think it was a big learning process to think about what is a tech company, what drives their business.
And it’s more than like just a front end product that you can see, but there’s a lot of. Technology behind it for me that like I needed that let’s say that year to also understand more, more about this entire industry. Um,
Yasi: I think nowadays, they do not just invest in an app because it’s not good enough.
They look into the tech behind the app. That is the more valuable parts. Is that what you mean?
David: Yeah, somebody mean does, I mean, it can be technology. It could also be like a great brand, but then you need to have the great brand and just saying, I’m going to build a great brand is always very hard. But if you look at the successful apps now versus 10 years ago, back then it was maybe a, like a, like a torch app or a fake, uh, beer glass app that was suddenly downloaded millions of times.
Because people tried it out. They’re like, oh, cool. Look, I can, I can drink a beer with my phone and everybody had it. And he was gone again, like a month later because there was no use. And how can you monetize this? No, like no way. Right. And I think that was just a learning that occurred or like over a period of time.
So like the whole ecosystem had changed. If I were to embark again on a journey like this, I would try to understand much more. Uh, what I’m doing. So if I’m doing like apps, I would understand really how does the ecosystem work?
Yasi: Okay. How, how would you go to try to understand this? What would you do?
David: Well, you can read books.
So actually now I’m reading actually quite a few books, and I think I could have read them maybe two, three years ago.
Yasi: Um, what are the books you’re reading now?
David: Now it’s actually a funny title. It’s called a Billion dollar. It’s very good. It’s from the founder of halo, um, they transitioned into the, my taxi app, which is called free.
Now it’s still owned by, uh, I think, um, and Mercedes and BMW. And he goes through the different stages of, uh, what is your prototype? And you raise your first round and then it goes on and on and on until you’re like, uh, you know, like on a, on a level like Instagram. I think it just gives you a broader perspective.
And I think we were very focused on our idea and I think we found our way always by trying ourselves and the obviously looked at others, but we never try to understand, let’s say the ecosystem as a whole. Um, at the beginning, and I think this knowledge is very crucial. It’s the same. If you want to do software as a service, it’s great to understand more of the bigger picture.
I mean, that’s what we do in strategy consulting. And maybe with hindsight, I could say that I was even working as a strategy consultant. Why didn’t I know. Do this more. And the reason is because it was a side hustle, it was fun. I didn’t have to need to, like, I didn’t have any pressure to make any money with this.
I didn’t even expect to make any money with this. This was just a good side idea. And we thought, oh yeah, let’s like, let’s launch the. And he will be fun. And then we still will actually, this works well, we should maybe try to make it bigger, but then you’re suddenly reach a point where you, maybe you need investors and then your entire story of a side hustle is not going to work.
Yeah. I think even if you have a side hustle, I would approach it the same way as you approach, you know, like a full responsibility project, because learn like you would be more diligent. About, is it good? What I’m doing? Am I entering too late? It’s like, is the timing correct of what I’m doing and not just, is it like, is it a good idea?
So I think this whole board with way, like, I don’t want to say too late, because I think we’re on a good track here, but we could have done the same thing earlier and our invest.
Yasi: Yeah. So you mentioned the books that you have read or you’re reading. Is there anything else that you think might help you to gain the knowledge earlier?
David: What I’ve realized now? So that we’re a team of 10 people. It’s also very different than working on there with a co-founder that I’ve known for years. So for us, the entire scrum methodology has become very important. So I actually got a scrum master certificate before we started full-time here.
Um, I don’t think you need a certificate for this, but I think in, in, in general it helps like having a clear methodology of how you organize your team. That’s very important. So for me, like the whole scrum idea and all of the mechanics of it were good. Um, I’m now actually listening to. It’s a book called Doing twice the work in half the time, but Jeff Saturn on the thing.
So he’s one of the masters of scrums I could recommend. And then I think as a general staple of like, you know, Eric, we sent, uh, Peter teal and those like zero to one, those types of books, like some books usually help you like reflect. On your idea. And like when you read that book, you always have your idea in mind and you kind of played through, uh, how they played their ideas through was always good.
But I, I was always a guy that was very slow in reading. So I know there are these people that read like one book per week, order to finish it.
Yasi: So a lot like yourself to you, you had an idea in your mind, maybe your business, and when you’re reading it, you try to take your business through the, maybe the methodology or the journey with the book.
Of course it would take some sometime. I mean, it’s someone like me, I just read and observe the information. I do it to better fastest.
And then now you have, um, Tim, Tim members. And then do you, do you know that you need a scrum master? Or you learn it from someone that, you know, this would help you to manage the team.
David: I was one part of a pilot group that underwent like an adjunct training. So I think I was just lucky that I could do it.
Maybe as part of a previous job, I might not have done it in a startup things. You’re like, oh, it’s a waste of time. And I have to like, why am I like, why should I do this? Yeah. I, I can like listen to a YouTube video for 30 minutes and understand. But the, maybe you didn’t, uh, um, I mean, I mean maybe if you do then that’s great, but I think for me, it took a bit more time than 30 minutes to really, because you have to hear it like 20 times over, it was in the end, you have to apply like super rigidly every day.
Um, and I think that’s part of the power of scrum is this repetition and. Yeah, doing the same way. And I think you to be able to do that, you also need to get it hammered into your brain yourself.
Yasi: And also there’s a difference between understanding it and the believing it. Sometimes you learn something, you understand the concept.
Yeah. You understand this is correct, but you didn’t really believing it because you have to really use it and experience it and then leaving it.
David: That, that is very true. And I think there, um, because we were 20 consultants, uh, usually managers or like principals taking that course together. Um, so there were a lot of critical questions.
I mean, it meant doing your job differently. The way I’ve done it for the past five or 10 years, but still having at the end 20 people that say this was great. I think also then for me, gave me more confidence. Now, also applying it in my own startup knowing. Yeah. Maybe sometimes we. Is this sensible, do we need this, uh, like this spring planning every week?
Isn’t the waste of time or the stem of Friday or Friday, like really? But having seen that 19 other people also were convinced that gave me much more confidence to like stick with it, trying to find out what, why, why isn’t it? Doesn’t it work? Or why do we, I mean, Maybe we have to tweak it a bit. That gave me much more confidence than if you just read it somewhere.
and then you may abandon things too early.
Yasi: And besides a scrum master, if you start another app or you’ve viewed start type wise from the right beginning, what would we do differently?
David: Yeah, I would do much more user testing. We have had a user group from very, very early on. Not, we didn’t do systematic user testing.
We did test certain things and we obviously. We’re open for feedback, but we have now understood that. And it’s also depends what tools are used, but now there are tools like you can pay 10 users in a certain country and then you give them a task and they record themselves. With the screen, but he also see the actual user.
Um, and that’s very powerful because, and maybe when you launch a new feature, you can just quickly test it. And it’s very different from maybe giving it to your friends. You have to be very disciplined to not explain them anything. When you sit next to them. It’s very tempting to just say, oh, maybe press there.
And with video recording. Yeah. It’s just, it’s absolutely impossible. And you can do it with different cultures and see how does a guy from Brazil or from Bangladesh or from Germany? How, how like, is there a difference? I think we’ve recognized this possibility too late. We’ve often had feedback and we heard, oh yeah, maybe the onboarding is difficult, but then we always tried, like the way we approach it was we get feedback.
And then we try to reproduce the issue so we can fix that. And we’ve obviously asked, can you send us a screenshot? Can you like record your screen? Um, eventually that was like a new feature, but I think it was still too much. We, yeah, we tried to understand a single person and, and, and if we couldn’t reproduce it, then we were like, yeah, he did like, he did a mistake, um, which maybe he did.
But if you see, if you see them doing the mistake, trying five times to same thing on us, on a, on a video. Then you’re like, okay, this can’t be like, we have a problem with our app. We need to fix this stuff. Because if somebody is struggling like that, and if you see five people struggling like this and they trying four minutes do a simple step, you know, you have to fix it.
And then, so I think these are new tools. Maybe they’re burned. I don’t know if there were available five years ago, like, like this, but now it’s very easy to use these type of testing tools. I would encourage everyone to test much more.
Yasi: What are the ones you are using now?
David: The testing tools, nomad task, like the one we’re using
Yasi: Besides testing, what do you think, the challenge, having a startup in Switzerland compared to in Singapore where you used to live?
David: For me, it’s been hard to answer the us part. I mean, there, I have not built my own startup, so I it’s only anecdotal stuff that I can mention. So one thing is in Switzerland.
Yes, there is money, but people are very risk averse. So I think you need often a working prototype. Um, often people want to see sales, like revenue, and again, that’s not my own experience. Um, but from what I hear from like Silicon valley or the us in general, that often with an idea, um, you can raise like a seat, like a seed round and here in Switzerland, Um, I think this is possible.
Yes, of course. If you’re in like, like biotech or very high CapEx, high-tech even dare you, they, you will need to have a Peyton or at least a paint pending, you would need to have like three PhDs from ETA working since five years and some crazy things. And this all needs to be in place. And so it’s not an idea that you have and technology, you just haven’t built it.
But even there, I think like investors in, in Switzerland, they’re, they’re very risk averse. And for us, the challenge was now with our current business model is B to C. So we sell our app through the app stores. There’s no past success from Switzerland. Um, doing this at a large scale. And we know it’s hard, probably most apps, they never reached his huge scale.
So people are like, oh yeah, but that this becomes huge company. You need like 10 million downloads, but this is, uh, yeah. And so we need to be successful internationally. So this is very tough. So we only do B2B. I’ve heard that. Um, a lot of times. So for us, it was very, like, it took a long time to find the right investors that were also willing to like take on this risk.
Uh, and, and also go down that path. Whereas I would say in Singapore, at least this B2C issue, you don’t have, it’s rather the opposite. I mean, you’d have a huge Southeast Asian market with like Indonesia and Malaysia and Thailand, and they’re all growing.
Yasi: And there are lots of seats there in terms of pace.
David: The sea is very big. Absolutely. Yeah. So I think there, you could, I think all scalable consumer businesses, that’s not a problem for a Singapore investor. Now, the other thing, I mean, that’s, that’s for the money part and I think the other thing you need for a startup are the right people. Um, I think here, uh, you get very good.
Technical people at the very advanced technical level. So I think with ETH or like EPFs, and I have two very good universities, so I actually just spoke to a guy from Singapore today. Um, and he’s very interested in our technology because he also has a hard time finding good machine learning engineers, and we work with ETH.
So we have three good people from there. So I think that shows here it’s a very unique spot in terms of these type of talents, when it comes to software developers. Again, I think it’s very difficult to find people in Switzerland, um, because it’s a bit less advanced. So, so that means it’s a very dry environment to define, to find good developers and the way I experienced, um, a place like Singapore is that you have, um, you have more like there’s, it’s maybe a more liquid.
Um, environment when it comes to software development. And then for Switzerland, what you have to do is then go abroad. That is maybe then the beauty of the you. Um, so it’s very easy to do business across borders within the EU or certain related countries, but that means you have remote teams very quickly, whereas such a small country.
And we lacked certain expertise. Um, the other expertise that, um, that we lack in Switzerland, um, is in terms of marketing. Um, so they’re not Swiss Swiss people. I think it’s very hard for, to find Swiss people here that have good marketing expertise. Usually they work in corporates, they do marketing, um, for corporates, that means they’re, they’re used to working with agencies, but doing it themselves.
Um, it’s very unlikely. So either we bring in people that come from abroad that have gained this experience abroad and then come here. Um, or we directly work with people from outside. So Berlin or Barcelona or London. Uh, Moscow, or if you really, I think one of the best people need to go to the us. And I think this has been a bit, the challenge that we have and then that results in remote teams.
But I think there’s also value in, in work, in, in, in working together, especially when you’re a new company, uh, when you have new employees and if they’re isolated sitting alone somewhere, I guess in good times, it’s okay. But if you have tough times, It remains to be seen as in our case, uh, how this has an effect on like employee retention.
What is if, uh, what is their connection to the company? If they’ve never really met anyone, maybe they’re more likely to leave than if you know, you’re a tightly knit team that always has lunch together and goes for dinners and drinks. Um, I think, uh, that’s, that could be one of the challenges.
Yasi: And also I find a Switzerland is a very unique situation because compared to Singapore, Switzerland has a much tighter, um, visa process.
And in Singapore, also many foreign talent. So even a startup need foreign talents. They could easily bring them to Singapore, but in Switzerland, there’s this quota and it’s a lengthy process to get someone, especially from third country nationals to come to work in Switzerland is really difficult. And also, as you mentioned, people who working Switzerland or suites people.
Like the salary is so high that it’s so comfortable for people to get a corporate job here. Why people would venture out doing a startup, which they would not know if the set off steel will be live in the market five years down the road. So all the things together I find is very challenging for startups to find the right people and to, yeah, just in general to find the right people or even bringing the right people to the country.
David: I totally agree. And then. Well, it always puzzles me. I had the same experience also like tying it back in with the reverse question with going abroad that very few people want to go. I mean, they like to go on vacation. But I’ve not really met anyone that really wants to leave.
Yasi: Yeah. He wants to move abroad, right.
Just vacation, but not move abroad. Yeah. And then for the audience who is interested in learning more about type wise, you mentioned it’s, um, keyboard app probably. Um, some of them could already find it in apple store, Google play store, right?
David: Yep. You just type in type wise and, and, and you can download it for free.
So the idea of. Why are we, uh, typing on a, on a keyboard that was made for typewriters in the 19th century with small, small keys and which doesn’t really use also the benefits of, of touch screens. Um, and why should we make a lot of mistakes? And then depending on which keyboard you use, often the audit correction also starts doing random things.
Most you also when to use, to like multiple languages at the same time, which more and more people do. And lastly, especially on Android, there has been an increasing problem with a lot of like keyboard apps that also record your data. They, they sell your data to advertising companies. They have often not very intrusive ads, not even on the keyboard, but other like just utter moments.
And you don’t know it’s from the keyboard app, but because the keyboard app is such a central piece to your phone and it’s there on every single app. We believe it both, like it say what we call intelligence. So it has to be smart. It has to understand what you want to say at this point. But it also has to be secure at the same time because you might type very sensitive stuff.
And that’s why we built type wise. One thing you will see, or what, when you will notice is that we’ve built a hexagon shaped layout. Um, it looks at it’s scary at first, but actually it’s very similar in terms of the keys to the current recording, but that way the keys are much larger. It reduces your, your typos just by, by the size of the.
You can also switch to the original layout. We also implement the gestures off a deleting and restoring texts or capitalized letters. Um, so it’s like, it’s just stuff you can do with a touch screen, um, that it couldn’t do with a mechanical keyboard. Um, and we kind of use that. And then what we’re now working on with our engineering school ETH is also we’ve received a research grant from Swisscom.
Um, his work on these texts predictions. So the whole off the correction, or like word completion or sentence completion and what we want to do in the future. That’s what we find today. Um, from our perspective is still very rudimentary. Um, so over the next six, 12 months, uh, there will be a lot of improvements and it’s also something where we believe we can license this technology to other companies.
So not in shape of a keyboard, but you can. Use it in other keyboards, or you could use it in all the desktop software when you type text in like chats or like corporates, like corporate messenger, uh, stuff like slack or teams, um, uh, email and so forth where just text entry becomes a faster, become smoother, becomes more productive.
Um, and that’s basically our, our bigger vision of. In the end, powering every, um, interface between us humans and our digital devices with our texts, predictions, acknowledge.
Yasi: I would really recommend all the audience just to give you the try it. It’s very interesting. It’s a very unique keyboard that for your smartphone.
David: No, of course. And maybe like one, like one of the thing I forgot to mention, it’s also what we always thought about MVPs, um, and launch. When you launch a product in the app, stores, users expect it to function perfectly.
Yasi: You see it as MVP. They don’t see it as MVP.
David: Uh, so I think we have to think in terms of MVP, not as mature, maybe with less features, so that’s fine.
You can start with like one feature, but that feature has to work perfectly. And if competitors have more features that you don’t have. Um, you will quickly see which of those are essential because your users will tell you, look, for example, with us, it was, we didn’t have these texts predictions, or like these words, um, like words on suggestions at the beginning.
And people said, oh, I like your idea, but I’m not going to use it until you have like work completion. ’cause that’s what I expect. If a keyboard today. And that makes the entry barrier suddenly very high, because that’s not a feature you, you develop in two days and this can happen with any app. If you build a, like, if you build a messenger, They might already, um, expect, yeah, you can do voice.
And if you don’t have voice, I’m not going to use your messenger app. If you don’t have stickers and gifts and all sorts of stuff, I’m not going to use it. If, if you can do group chats with something that becomes very complicated, you need, yeah. You need a big infrastructure to do that. So it shows that, um, the, like the expectations for each app category has been set by some leading.
And to break into that category. There may be some features that are not relevant, but there’s going to be a basic set of features. And maybe some of them are not that easy to just do. And if you don’t have those features, you will not, people will not use you because it has to become a standard. That has made, I think it’s a huge entry barrier for any new app developer, um, to like really get traction on the market.
Yasi: Yeah. Yeah. Well there want more and more app available in the market. The barrier is higher and higher because users take it for granted. Like I have to have this as basically.
David: Yeah. Like why would I switch?
Yasi: Thank you so much for so much information. And I hope the audience would get a lot of values today.
And if some of you wants to try out Typewise keyboards, type Typewise, Google, apple store and Google play store. Yeah. Thank you very much.
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